Lawrence Carrel is an award-winning journalist, a freelance writer, media consultant, and author of three books: ETFs for the Long Run, Dividend Stocks for DUMMIES, and Investing in Dividends for DUMMIES. He was a member of the team that created Wall Street Journal.com in 1995. At SmartMoney.com he worked as a market commentator, investigative reporter, and created the first column about ETFs on the web. He has been a staff writer at TheStreet.com; and a contributing editor for Forbes.com, Kiplinger Washington Editors, Investor’s Business Daily and The Asia Times. He currently runs his own media-consulting firm, Long Run Consultants, where he creates content strategy for companies in the financial-services industry.